If you are not offering branded promotional products for your company, you are indeed missing out on the best marketing opportunity that exists. Simply put, consumers love getting something for nothing. When you brand that useful “something for nothing” with your company logo, it spurs response, loyalty, sales, and, ultimately, retention.
Some Stats on Branded Promotional Products
When consumers have received branded promotional products from your company, it lights up their brain. According to recent statistics, it encourages:
- 41 percent positive reaction towards your ad;
- 20 percent positive attitude towards your product;
- 54 percent increase in credibility of the message;
- 25 percent increased purchase potential;
- 26 percent increase referral potential.
Usefulness of Products
Usefulness of products that you offer for free also plays a strong role. A recent study centered upon products like this offered at consumer trade shows, and the results were rather astounding.
- 71.6 percent of those in attendance recalled the name of the company that provided them with the branded promotional products.
- 76.3 percent of respondents favored a company that gave them such products.
Increasing Customer Reach and Influence
As you can see, branded promotional products are a fabulous means by which you can take your market efforts and exponentially increase them in your favor. Using such products is a time tested marketing approach that nearly always nets positive results. While there certainly is some investment required on your part to implement such winning strategies, in the end they pay off with wide remuneration from your customer base.